In the last RW class, we learned one of the key concepts of the corporation. It is to get around the rules, and it means finding loopholes in rules in order to get more profit in management. In the class, we dealt with one example of The Body Shop.
As I think about other examples, the current dispute between two Japanese big beverage companies, Suntory and Asahi over their products is one kind of example.
Both Suntory and Asahi are prominent corporation in Japan, but in this year, Suntory sued Asahi for one of the Asahi products abusing the patent of producing the non-alcohol beer. Asahi completely denied it, and the fight in the court between two corporations is unavoidable.
Though this is very big issue, I feel this dispute is like first come, first served.
Because they hold top share in the field of non-alcohol beverage both has become heated to preserve their honor, but the original subject of their products' quality is not seems to be cared so much.
Like getting around the rules, they just see their profits.